Monday Morning Marketing Minute

GeoFencing

Hi, I’m Joe Barton from RAMP – The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today, I want to talk about GeoFencing. With GeoFencing we have the ability to put an invisible fence around a geographic area or even in an individual building. Once somebody enters that fence with their mobile phone we capture their mobile advertising ID without them doing anything. All they had to do is enter the fence. Then, we start serving them ads across the internet whenever they surfing the internet on their phone. One practical application in dentistry are our clients that want to attract cosmetic patients. In those cases what we do is geofence the plastic surgeon offices, the gyms, the yoga facilities, high-end retail stores, high-end cosmetic stores. Places people will go to who care about their appearance. Once we capture all those mobile IDs we then start serving them ads across the internet for cosmetic dentistry for that individual doctor’s practice. To learn more give me a call at 800-620-RAMP or go to our website RAMPresults.com.

Hey, I’m Joe Barton from RAMP – The Dentist Advertising Agency with your Monday Morning Marketing Minute. Today I wanted to talk about newspapers. The whole idea of advertising in the newspaper is to be seen but what most people do is buy a quarter page ad, a half page ad, or a full page ad and what happens if you buy a quarter page ad or a half page ad, the newspaper will most likely put other ads around you because it’s an even size. One of the things that we recommend all of our clients do is do an odd size. Newspapers have columns, a standard broadsheet newspaper has six columns across. What we recommend our clients do is buy five columns. This way it leaves it one column left and the newspaper ninety-nine percent of the time will put editorial there, finish a story. So at least you know the people that were reading that story will see your ad. To learn more about RAMP go to RAMPresults.com or give me a call at 800-620-RAMP.

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